Wander and Roam is a thoughtfully designed e-commerce platform tailored for outdoor enthusiasts seeking quality camping gear with ease and confidence. This project aimed to eliminate common user frustrations by creating a streamlined shopping experience with intuitive navigation, a clean visual hierarchy, and a smooth checkout process. Through in-depth user research and journey mapping, the design focuses on building trust through verified reviews, detailed product information, and responsive design across all devices.

click on image for website prototype*